The NFC Forum joins together the actors of development and deployment of Near Field Communication technology. RODRIGUE, within the framework of its technological survey and its work on dematerialized ticketing, takes part in Forum NFC and studies the Bluetooth capacities with its partners. Twice technologies seem very promising for the set up of a service adapted to the real-time framework of the follow-up of sales evolution.

RODRIGUE works within forum NFC on an approach to make possible to the user to initialize the interaction between RODRIGUE Solutions while his mobile phone is near a terminal or an “intelligent” poster. This first step allowing to position the mobile phone (and thus the user) and to adapt the dialogue suggested to the environment and the place with either “Push” of additional data or a sale offer for immediate purchase.

The use of the first or the second of these technologies, compatible with those implemented by RODRIGUE Solutions, would thus make it possible to reinforce the on-line offer management. By adapting the flow of data from RODRIGUE Thémis, with the user's way in the enclosure and according to its position, by managing promotional offers in real-time on website, according to the evolution of “filling” halls, habits' customer according to his sales history and if required, according to its profile, to send him an adapted offer.